Did you know that 2.5 quintillion bytes of data are produced each day? At Aptitude 360 Inc. we employ a 6 step analytical process to quantify and subsequently qualify our data.

1. Frame the problem:
   • Identify the question you seek answer to
   • Our data scientists can translate any data related questions into actionable processes.
2. Collect the raw data
   • Begin the data mining process by collecting information from CRM tools, reports and people.
3. Process and Prepare:
   • Data is messy! Aptitude 360 Inc.'s proprietary algorithm filters through errors, duplicate values, and missing values before being ready for exploratory data analysis (EDA).
4. Identify patterns, gaps or anomalies
   • Quantitative / Qualitative insights provided with actionable items and processes.
5. Perform in-depth analysis
   • This is where the “Think Tank” sits and starts looking for patterns which reveals the solutions to the underlying problems.
6. Communicate results of the analysis

Data analysis provides insight / allows us to optimize your plan of action